Home > Innovation, Technology > Video ads to appear in paper magazines

Video ads to appear in paper magazines

“The first-ever video advertisement will be published in a traditional paper magazine in September. The video-in-print ads will appear in select copies of the US show business title Entertainment Weekly.

The slim-line screens – around the size of a mobile phone display – also have rechargeable batteries. The chip technology used to store the video – described as similar to that used in singing greeting cards – is activated when the page is turned.

Each chip can hold up to 40 minutes of video.”

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