Bing Beats Google

“While Google may control the lion’s share of the search market, queries made through Microsoft’s Bing search engine lead users to click on a Web page at a significantly higher rate than queries made through Google, according to data released Thursday.

The success rate for Bing searches in the U.S. in July was 80.04%, compared to 67.56% for Google, according to Experian Hitwise. The market watcher defines “success rate” as the percentage of search queries that result in a visit to a website. Searches made through sites owned by Yahoo, which farmed out search to Bing under a deal struck in 2009, were also more efficient than Google. Those searches yielded a success rate of 81.36%.”

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