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Fraunhofer Automates Window Shopping

September 5, 2011 Leave a comment Go to comments

“German researchers have given a new meaning to window shopping. At the IFA consumer electronics show in Berlin the Fraunhofer Heinrich Hertz Institute showed a prototype that lets shoppers learn more about what’s in a store display window when the store is closed.

Called the Interactive Shop Window the system consists of a flat screen monitor and a motion tracker positioned behind the glass of a store’s front window.

When window-shoppers stand in front of the window, they can point at a product they want. Then the display box holding the product will light up and information for the object will be shown on the screen. Window-shoppers can then view it in different colors or sizes, or learn more about it.

The system is controlled by the window-shopper’s gestures, which are captured using motion tracking technology that the Fraunhofer team has been working on for a decade.”

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