SNEP Takes The Bump Out of NDEF
“The NFC Forum just released the latest update to the growing close-range standard and it includes a nice little treat called SNEP, which stands for Simple NDEF Exchange Protocol. (Side note: the NDEF in SNEP, stands for NFC Data Exchange Format — it’s like a matryoshka doll of abbreviations.)
What makes SNEP exciting is that it allows for sending and receiving of data between two devices.
This could be used to exchange contact information between phones (similar to Bump, but without the need for an app) or collect links to trailers from movie posters which could be played back on your TV at home.”