Google Mobile Search is Threatened by Apple’s Siri
“One day after Tim Cook’s first presser as Apple’s new CEO, the Internet is scurrying to analyze whether the lack of a radically redesigned iPhone 5 will give competitors a leg-up on Apple. Hardware-wise, maybe not, depending on what the competition has up its sleeve.
But there’s one element to the iPhone 4S—software, we might add—that is likely to eventually hit Apple’s competition where it hurts: the new “virtual intelligent assistant” known as Siri.
Introduced during Apple’s iPhone event in Cupertino on Tuesday, Siri offers iPhone 4S users a way to interact with their devices, apps, and data with natural language voice commands.
Users can send and receive texts or e-mails simply by talking to Siri, find out whether there will be rain today, create new Reminders and calendar items, ask for directions, move appointments, and more.
Not only that, but users can ask Siri to look up a plethora of information, such as restaurant reviews from Yelp or even simple facts from Wikipedia or Wolfram Alpha. Cooking and need to convert a recipe’s tablespoons to teaspoons? Ask Siri and get the answer back almost instantly without having to type a single character…
For Google, this is not good news. Google’s mobile search users (on any platform) are increasingly important to the company as more people begin to use their phones to look up local information such as directions, restaurant listings, reviews, and more.
Google Places, which works in conjunction with Google Maps, Google Plus, and Google Offers and allows businesses to pay for higher placement, was born almost entirely out of watching how and what users search for on their mobile devices.
Mobile ads attached to those queries are exploding right now—arguably moreso than just regular browser ads—and while Google doesn’t live or die by that revenue alone, it’s certainly not something to be taken lightly.”